Reduce Marketing Budget for Travel Insurance company

According to World Tourism Organization (UNWTO), The total loss in tourism revenues (during the Covid-19 Pandemic) exceeds 2,000,000,000$ for 2020 and 2021 .
- In this project, I was an analyst for Travel Assured which is a travel insurance company. They have had to cut their marketing budget by over 50 % due to the pandemic. So It is more important now than ever that they advertise in the right places and to the right people . I dived into their data to produce recommendations for its marketing team.

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- I used Python libraries to clean and manipulate the data, and I made some Exploratory Data Analysis (EDA) using Matplotlib and Seaborn.
- After that, I experimented a different approach to communicate the message by using Infographics to simplify the information into easily digestible chunks. I think this method is more effective in helping the audience to retain and recall the information than Python visualizations.